Future of ‘Offensive’ Chief Wahoo Trademark in Jeopardy

by Admin on October 17, 2017

The fate of the world-renowned Chief Wahoo logo, remains unclear, according to Crain’s Cleveland Business

Currently, a legal battle is ensuing against the logo, which campaigners have deemed “offensive to Native Americans”. A decision in the case has been delayed pending the outcome of a separate case, in which a trademark of apparel company FUCT could be refused.

Originally, the US Trademark Act stated that trademarks that “consisted of immoral, deceptive or scandalous matter, or matter which may disparage or falsely suggest a connection with persons, institutions, beliefs, or national symbols, or bring them into contempt or disrepute” could be denied registration.

However, last summer, the Supreme Court ruled that disparaging trademarks such as Chief Wahoo were protected under the First Amendment and that denying them registration would violate freedom of speech.

Chaninat & Leeds’ business lawyers are experts in Thailand trademark law

Read the full story here

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Image: LI Phil

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