Hot! UK Krispy Kreme Commits Business Blunder, Promotes ‘KKK Wednesday’

“Fisheye Krispy Kreme box” by Jeff is licensed under CC BY-NC-SA 2.0

Fisheye Krispy Kreme box” by Jeff is licensed under CC BY-NC-SA 2.0

A Krispy Kreme in the UK committed a social media faux pas with a new promotion for “KKK Wednesday,” reports The Daily Mirror.

The abbreviation apparently stands for Krispy Kreme Klub, not Ku Klux Klan, and was created by one of the doughnut branches as part of a calendar of activities for kids to do at the store during half term (UK mid-term school vacation).

One Facebook follower summed up the faux pas for any unknowing Brits with the following statement:

“For those Brits who may not be familiar: the KKK (Ku Klux Klan) was a society of American southern white male members of the Democrat Party who were wont to dress up like ghosts and dance around a burning cross before fanning out with torches (dipped in oil and burning, not flashlights) to commit unspeakable crimes.”

According to the Mirror Online, a Krispy Kreme spokeswoman apologized on behalf of the company and said that all material was removed and an investigation was underway.

Read the full story here.

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